Yasan vs. Doofinder: filters and product discovery, or an AI shop assistant?
Doofinder or Yasan? When to choose a broad product discovery platform with filters, and when an AI shop assistant that turns a whole request straight into results.
This article was written by the Yasan team, so Yasan is our own product. We aim for a fair comparison: facts about other solutions come from their public websites, and for each one we say when it is a better fit than Yasan.
Short answer
Doofinder is a broad platform for AI-powered search and product discovery. It offers search, filters, recommendations, Quiz Maker, voice input, merchandising and, in the higher plans, a separate AI Assistant as well. Yasan focuses on an AI shop assistant that combines ordinary search, understanding of compound queries and product advice in both search and chat.
Doofinder makes more sense for an online store that needs rich filters, a wider set of product discovery tools and support for various international platforms. Yasan is the better fit where shoppers type whole sentences into search and expect size, colour, price or use to be reflected directly in the results.
What is Yasan
Yasan is an AI shop assistant for online stores. It handles a simple query, such as “Vivobarefoot Primus Lite”, as ordinary search. For a more complex request, such as “women’s barefoot shoes under €80, size 38”, it tries to understand all the conditions and turn them into results.
If the shopper does not know the exact product, they can describe the need: “lightweight barefoot shoes for everyday walking and a wider foot”. Yasan can recommend suitable options, and the shopper can ask follow-up questions in the AI chat, which uses the same catalogue knowledge.
Depending on the connected integration, Yasan can also help with order status once the customer has been verified. The main purpose of the product, however, remains finding and choosing products.
What is Doofinder
Doofinder is an international platform for search and product discovery. In its basic plans it combines AI Search, product recommendations and Quiz Maker. It also offers synonym handling, voice search, searchandising, banners and analytics.
Higher plans add, for example, multiple indices, AI Visual Tagging, personalisation, visual search and category merchandising. The separate AI Assistant is available for the Pro, Advanced and Enterprise plans at a custom price.
It is useful to distinguish between AI Search and AI Assistant. AI Search improves search, relevance and query handling. AI Assistant answers questions about products and the purchase decision, for example about material, size or the suitability of a product. According to the current description, it can draw on the catalogue, product pages, FAQ and a knowledge base.
The main difference: parameters in a sentence vs. working with results and filters
For the query “women’s barefoot shoes under €80, size 38” there are two possible paths.
Yasan tries to understand the conditions directly from the whole sentence and show a selection that matches them. Doofinder can find the relevant category and offer a price slider, size, colour and other filters that the shopper uses to narrow the selection.
So Doofinder gives both the shopper and the store more tools for working further with the results. Yasan tries to do more of the work already when interpreting the original query. The difference is not just between “I know the product” and “I need advice”, but mainly in the middle zone, where the shopper knows the category and several required properties.
Comparison by situation
| Situation | Yasan | Doofinder |
|---|---|---|
| Exact model or code | Ordinary search results | Strong product search and autocomplete |
| Typo | Works with the meaning of the query | Typo tolerance and synonyms |
| Price, size and colour in one sentence | Tries to turn them straight into results | Offers results and rich filters; handling of the whole sentence depends on configuration |
| Advice-seeking question | AI answer in search or chat | AI Assistant in the higher plans |
| Visual search | Not a main feature | Available in the higher plans |
| Recommendations and merchandising | Less emphasis | An extensive part of the platform |
| Order status | Depending on the integration, once the customer has been verified | AI Assistant focuses mainly on the purchase decision, not order self-service |
How we compared
The comparison is based on both vendors’ public websites, verified on 1 November 2026, and on a short, informal trial on several live stores in October 2026. It was neither a benchmark nor a representative sample, so we do not use results from individual stores to rate the products.
On the stores we tried, Doofinder coped well with exact models and typos and offered rich filters by price, brand, size or colour. The separate AI Assistant was not switched on there, so we do not rate its quality.
For your own decision we recommend a simple procedure: take 20–30 real queries from your customers, including the ones that end with no results today, and try them in both solutions on the same catalogue. The quality of answers and results depends mainly on product data and configuration, which differ for every store.
Where Doofinder has the edge
Filters and facets
Doofinder offers the shopper practical tools for narrowing results: a price slider, size, colour, brand and other parameters. For technical and fashion catalogues, this control can matter more than a conversational answer.
A broader product discovery platform
Search is complemented by recommendations, Quiz Maker, merchandising, banners and analytics. Higher plans add personalisation, visual search and category management.
International platforms and ecosystem
Doofinder supports Shopify, BigCommerce, Magento, WooCommerce and other platforms. It suits companies that operate in several countries or have a more complex e-commerce stack.
AI Assistant as a separate layer
A store that wants to combine search with an advisory assistant on product pages can add AI Assistant in a higher plan. However, its price and quality need to be checked on your own catalogue.
Where Yasan has the edge
The whole request directly in search
Yasan tries to work with price, size, material or use already in the original sentence. The shopper does not have to work out the right category first and then set all the filters again.
The same product knowledge in search and chat
An exact model, a compound query and an advice-seeking question all use the same catalogue. The shopper can move from search to a more detailed question without a separate product assistant.
A Czech product and native integrations
Yasan focuses on Czech and European online stores and offers standard integrations for Shoptet, Shopify and WooCommerce, including an add-on in the Shoptet catalogue.
Order self-service
If the store switches it on, Yasan can also work with order information once the customer has been verified. According to the public description, Doofinder AI Assistant focuses primarily on pre-purchase questions.
Pricing
Yasan lists plans at €31.99, €82.99 and €206.90 per month excluding VAT and offers a 14-day trial.
Doofinder offers the plans Basic (10,000 requests per month), Pro (150,000 requests) and Advanced (400,000 requests); annual billing is roughly a tenth cheaper than monthly. The pricing page shows the currency and the amounts according to the visitor’s country, so check the current amount for the Czech Republic directly on the pricing page. Enterprise is priced individually. AI Assistant is available from the Pro plan and its price is handled separately. Doofinder states a 15-day trial period with no payment card required.
The plans cannot be compared by amount alone. Doofinder combines several product discovery tools and works with the number of requests, whereas Yasan has a fixed plan based on the store’s traffic, with unlimited AI search and chat within fair use.
When to choose Doofinder
Doofinder is probably the better choice if:
- you need rich filters and facets;
- you want recommendations, Quiz Maker and merchandising alongside search;
- you will make use of visual search or more extensive personalisation;
- you run a store on one of the supported international platforms;
- shoppers mostly know the model, category or brand and narrow the selection further with filters.
An example: an electronics store has tens of thousands of models and precise technical parameters. A shopper looks for a specific camera and then filters by resolution, brand, price and availability. Doofinder offers them a suitable structure for the rest of the selection.
When to choose Yasan
Yasan is probably the better choice if:
- shoppers write parameters and constraints straight into one sentence;
- you need to work with queries such as “the same model in red and in size 38”;
- you want to combine ordinary search, AI advice and chat over the same data;
- you sell a range where the shopper knows the need but not the right technical terminology;
- you want a standard Czech integration and a public price list in Czech koruna and euros.
An example: the shopper is not just looking for “barefoot shoes”, but for “women’s barefoot shoes for everyday walking, size 38, under €80”. If you want to handle these conditions already in search, Yasan addresses the problem more directly.
When you need neither
If a store has a few dozen easily distinguishable products, clear categories and basic filters that work well, an investment in an advanced search platform may not pay off. First check how many visitors actually use search, which queries it fails on and whether the problem is simply incomplete product parameters.
Verdict
Doofinder is a broader product discovery platform. It gives the store filters, recommendations, merchandising and more specialised tools for different parts of the shopping journey. In addition, the separate AI Assistant can answer questions about products and the purchase decision.
Yasan focuses more on the moment of search itself. It tries to understand the shopper’s whole sentence and combine ordinary results, an AI answer and a follow-up product chat.
If shoppers find the right category and mainly need good filters, Doofinder is the stronger candidate. If the problem already lies in the sentence “I’m looking for this type of product, but in a specific colour, size and budget”, Yasan makes more sense.
Updated 1 November 2026. Facts about other products are based on their public websites as of that date and may change. If you find an inaccuracy, let us know and we will correct it. Found an inaccuracy? Write to [email protected].
Try Yasan on your own catalogue
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Connects to Shoptet, Shopify, WooCommerce and other platforms. How to set up Yasan step by step