Yasan vs. Selzee: AI search with chat, or a standalone AI Shopping Assistant?
Selzee or Yasan? A comparison of an AI Shopping Assistant in chat and an AI shop assistant built around search. Features, pricing and when to choose which.
This article was written by the Yasan team, so Yasan is our own product. We aim for a fair comparison: facts about other solutions come from their public websites, and for each one we say when it is a better fit than Yasan.
Short answer
Selzee is an AI Shopping Assistant for e-commerce that communicates in chat, recommends products, can add them to the cart, hand the conversation over to a person and, depending on the integration, show order status. Yasan is an AI shop assistant built around search: it handles a simple query as ordinary search, interprets a more complex sentence using AI and uses the same catalogue knowledge in chat as well.
Selzee makes more sense if you are happy with your existing search and want to add a standalone sales assistant in a conversation. Yasan is the better fit if shoppers are already failing in the main search and you want one solution to cover exact search, parameters in a sentence and product advice.
What is Yasan
Yasan helps a shopper find a product regardless of how precisely they can name their need. It handles “Czech Lion 1 oz investment coin” as ordinary search. It understands “gold coin under €1,200 as a gift for the birth of a child” as a product with a price and a purpose. For the query “which gift keeps its value and is not too heavy?” it can add an explanation and a recommendation.
AI is brought in according to the complexity of the query, not automatically for every search. Yasan uses the same catalogue for advice in chat. If the order integration is connected, it can also help with order status once the customer has been verified.
What is Selzee
Selzee Shopping Assistant is an AI chat for e-commerce. It draws on the product catalogue, shipping information, terms and conditions and the FAQ. It can recommend products, display product cards, be proactive, hand the customer over to a human operator and provide analytics on the chat’s effect on conversion and order value.
According to the current product website, customers in supported integrations can add a product to the cart or check an order using the order number and email. Selzee lists Shopify, Shoptet, Upgates and the option of other connections.
Information about availability differs between the vendor’s websites: chat.selzee.com offers a price list and sign-up, whereas the FAQ on selzee.com states that AI Chat is intended for existing stores. So check the current conditions for new customers directly with Selzee.
The main difference: search vs. chat salesperson
For the request “gold coin under €1,200 as a gift for the birth of a child”, Yasan is meant to offer products directly in search. The shopper can continue in chat but does not have to open it.
With Selzee, the shopper enters a chat conversation. The assistant can ask about the motif, the budget or the preferred weight and then recommend products.
Both tools use the catalogue and can give advice. Yasan starts in search, Selzee in a separate dialogue.
Overview by situation
| Situation | Yasan | Selzee |
|---|---|---|
| Exact product | Results in the main search | The chat can recommend a product and display a card |
| Price and parameters in one sentence | Conditions turned straight into results | The assistant works with the request in a conversation |
| Open-ended need | AI search or AI chat | AI chat and follow-up questions |
| Adding to the cart from chat | Depends on the implementation | The current website lists this feature for supported platforms |
| Order status | In chat once the customer has been verified | Order number and email, according to the public description |
| Human operator | Live chat with conversation takeover | Live chat and handover to a person |
| Main search box | The core of the product | Does not replace the store’s search |
How we compared
The comparison is based on both vendors’ public websites, verified on 1 November 2026, and on a short, informal trial on several live stores in October 2026. It was neither a benchmark nor a representative sample, so we do not use results from individual stores to rate the products.
In the implementation we tried, the assistant answered without an entry gate, asked follow-up questions to clarify the request and displayed a product card. Features such as adding to the cart and order checking are listed by the vendor on its website; verify them in a demo for your platform.
For your own decision we recommend a simple procedure: take 20–30 real queries from your customers, including the ones that end with no results today, and try them in both solutions on the same catalogue. The quality of answers and results depends mainly on product data and configuration, which differ for every store.
Where Selzee has the edge
A standalone AI Shopping Assistant
If a store does not want to change its search and needs only a conversational salesperson, Selzee addresses exactly this scenario.
Proactive chat and analytics
Selzee can actively offer itself to a visitor and tracks engagement, the effect on conversion and order value. That is useful for teams that want to evaluate chat as a separate sales channel.
Adding to the cart and order queries
The current website lists both features as available for Shopify, Shoptet and Upgates. Before buying, however, you need to verify the specific integration and the authentication method.
The option of human intervention
The paid plans include live chat and handover to a human operator, so the team can pick up where the AI’s conversation left off.
Where Yasan has the edge
AI directly in search
The shopper does not have to look for a chat bubble. They enter both exact and complex queries in the same box they already know.
One set of product knowledge for search and chat
Yasan does not add a chat alongside an independent search. Both interfaces work with the same catalogue and product logic.
Lower entry price
Yasan’s lowest paid plan costs less than Selzee Starter. It also includes the main AI search, not only a chat assistant.
Pricing
Yasan lists plans at €31.99, €82.99 and €206.90 per month excluding VAT and a 14-day trial.
Selzee has a free plan with 100 AI answers and 1,000 products; embedding the assistant on a website only starts with Starter at 2,399 Kč per month. Starter includes 500 AI answers and 1,000 products. Růst costs 4,099 Kč and adds order status checking, 1,500 answers and 10,000 products. Pro costs 7,199 Kč and includes 5,000 answers and 80,000 products. An answer over the limit is listed in the price list at 2 Kč; for annual payment the website states a twenty per cent saving.
We recommend confirming the price and the conditions of a new deployment directly with Selzee.
When to choose Selzee
Selzee is probably the better choice if:
- your existing product search works well;
- you want to add a standalone AI shop assistant in chat;
- you will make use of proactive outreach, chat analytics and a live operator;
- you want to let the shopper add a product to the cart straight from the conversation;
- the vendor confirms that a new installation is available for your platform.
Example: a store has a clear catalogue of investment products, but shoppers need the differences, motifs, weights and suitability as a gift explained. Chat may be more natural than changing the search.
When to choose Yasan
Yasan is probably the better choice if:
- shoppers already have a problem in the main search;
- they write colour, size, price or intended use in one sentence;
- you want exact search, AI interpretation and chat in one product;
- you prefer a lower entry-level plan.
Example: shoppers search for a “gold coin under €1,200 as a gift for the birth of a child”. If the answer is supposed to appear already in the search results, Yasan fits the problem better.
When you need neither
If you have a few dozen clearly distinct products and shoppers find everything easily through categories, AI may not bring enough of an effect. First fix your product data, navigation and frequently asked questions, and check how many shoppers really need advice.
Verdict
Selzee is a standalone AI Shopping Assistant focused on conversation, recommendations and sales work in chat. Yasan is an AI shop assistant that starts in the main search and adds chat as a follow-up option.
If search works and what you lack is a conversational salesperson, look into Selzee. If shoppers are already failing when searching and enter several conditions in one sentence, Yasan makes more sense.
Updated 1 November 2026. Facts about other products are based on their public websites as of that date and may change. If you find an inaccuracy, let us know and we will correct it. Found an inaccuracy? Write to [email protected].
Try Yasan on your own catalogue
The best test uses your customers’ queries. Connect your catalogue, try 20–30 real queries and compare the results. The first 14 days are free.
Connects to Shoptet, Shopify, WooCommerce and other platforms. How to set up Yasan step by step